Web design is great when all the components work together to complete the site's purpose and address the customer needs.
Content Placement
Content placement plays a role into what qualifies as great design. It is no surprise that content is placed in a prominent location on the page, and this particular element is not the problem. The text should contrast well with the background of the page. Web designers have more freedom over font color when placed upon a white background.
Content Organization
A very important element in web design is often overlooked when designing a site, and that is content organization. Create major section titles and provide all relavent content and links within those titles. Implement a clear barrier between the major sections on the site, and also consider placing each title on a seperate page.
Images
Now we arrive at images, perhaps the most controversial part of web design. The overuse of graphics detracts from what the web site was built to provide. Graphics are enhancements, not elemental objects of a web site.
Originality
A good web design includes originality. Originality requires thought, consideration and creativity, which is what makes web design a fun endeavor for a lot of us. Giving visitors a unique perspective on a web design is refreshing in this world of predictability.
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