Define Your Web Site Goals 
Develop The Key Elements
Make a Web Site
Key Web Site Design Marketing Objectives
What is your primary objective with the site?
Describing your products or services.
Completing sales transactions.
Offering customer service and support.
Communicating company identity or branding.
Create an online community, send emails.
Target Audience
Who is your target audience?
What is your target audience looking for?
What questions are your customers asking you?
What can we include that would inspire your customers?
Web Site Design Look & Feel
Have you seen any sites that you would like to model yours after. Or site designs to avoid.
What do you like about those sites?
What colors do you prefer for the site?
What image the site should convey?
Home page design: three column tabloid, two column information or flash screen?
How wide do you want your site design to be?
Do you want your pages to be easily printable or do you want to offer PDFs.
Vertical or horizontal navigation bar preference?
Do you want your site to use only graphics, only photos, or both?
Are you interested in animation files?
Do we need to take photos of you, your staff, your services, or your products?
Do you have any vendor supplied photos or graphics you are authorized to use?
Logo
Do you have a logo?
Do you have a digital copy of it?
Do you need a logo?
Do you have a tag line?
How would you describe your business in one sentence to a family member?
Web Site Content
Do you have any existing written/typedmaterials
we can start from?
Do you have this information electronically?
Hard copy brochures.
Customer letters.
Information flyers.
Customer testimonial letters.
What menu categories make sense for you?
Search Engine Optimization
What search terms do you expect your customers will use to find you?
What organizations, companies or sites can we ask to link to your site?
What organizations, companies or sites would be valuable resources for your readers?
Web Site Technical Details
Have you registered a domain name?
Have you secured hosting?
Do you have your site access information?
Web Site Maintenance
How often do you envision updating the site?
What content will need updating?
Thank you for viewing our website planning tips
checklist. Please contact us at 602.326.7062 or email cw@webcafemedia.com for a free
consultation on how we can meet your specific needs.
